/* vietnamese */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-0.woff2") format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-1.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Bricolage Grotesque';
  font-style: normal;
  font-weight: 400 700;
  font-stretch: 100%;
  font-display: swap;
  src: url("/assets/fonts/type-2.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-3.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-4.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin-ext */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-5.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Instrument Serif';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/assets/fonts/type-6.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* cyrillic-ext */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-0.woff2") format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-1.woff2") format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-2.woff2") format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
/* vietnamese */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-3.woff2") format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-4.woff2") format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("/assets/fonts/manrope-5.woff2") format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root{--ink:#252620;--paper:#ece8de;--orange:#f65b35;--gutter:clamp(24px,5vw,80px);font-family:Manrope,Arial,sans-serif;font-synthesis:none;color:var(--ink);background:var(--paper);scroll-behavior:smooth}
*{box-sizing:border-box}body{margin:0}button,input,textarea{font:inherit}a{color:inherit;text-decoration:none}button,a{touch-action:manipulation;-webkit-tap-highlight-color:transparent}button{cursor:pointer}p,h1,h2,h3,figure{margin:0}p{line-height:1.65}em{font-family:'Instrument Serif',Georgia,serif;font-weight:400}::selection{background:var(--orange);color:var(--ink)}a:focus-visible,button:focus-visible{outline:2px solid currentColor;outline-offset:5px}.skip-link{position:fixed;top:12px;left:12px;z-index:100;background:white;padding:14px;transform:translateY(-180%)}.skip-link:focus{transform:none}
.page-header{display:flex;justify-content:space-between;align-items:center;padding:27px var(--gutter);position:relative;z-index:10;background:#e6eef0}.wordmark{font-weight:700;font-size:36px;letter-spacing:-.075em;line-height:1}.brand-dot{color:var(--orange)}.page-nav{display:flex;align-items:center;gap:30px;font-size:14px}.page-nav>a{padding:12px 0}.page-nav>a[aria-current=page]{text-decoration:underline;text-underline-offset:6px}.page-nav .nav-cta,.page-cta{display:inline-flex;justify-content:space-between;align-items:center;gap:30px;padding:15px 22px;border-radius:30px;background:var(--ink);color:#f8f5ed}.page-cta:hover,.page-nav .nav-cta:hover{background:#3d5044}.page-menu-toggle{display:none;border:1px solid #25262040;background:transparent;border-radius:30px;padding:12px 17px}.page-menu-toggle span{margin-left:15px}
.page-hero{padding:65px var(--gutter) 100px;background:linear-gradient(180deg,#e6eef0 0%,#c8dce8 67%,var(--paper) 100%)}.eyebrow{font-size:13px;font-weight:500;letter-spacing:.085em;text-transform:uppercase;line-height:1.5}.page-hero h1{font-size:clamp(54px,7.8vw,124px);line-height:1.02;letter-spacing:-.065em;font-weight:500;margin-top:27px;max-width:1150px}.page-hero h1 em{font-size:1.09em;letter-spacing:-.045em}.page-hero .hero-description{font-size:clamp(17px,1.55vw,22px);line-height:1.65;max-width:48ch;margin:32px 0 30px}.page-section{padding:70px var(--gutter);max-width:1600px;margin:auto}.editorial-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(35px,8vw,130px)}.page-section h2{font-size:clamp(38px,4.8vw,74px);line-height:1.08;letter-spacing:-.055em;font-weight:500}.editorial-copy{font-size:18px}.editorial-copy p+p{margin-top:24px}.page-photo{margin:24px 0 0}.page-photo img{width:100%;height:clamp(280px,44vw,650px);object-fit:cover;display:block;border-radius:4px}.page-photo figcaption{font-size:13px;margin-top:16px;display:flex;justify-content:space-between;gap:20px}.practice-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin-top:52px}.practice-grid article{border-top:1px solid #25262055;padding-top:23px}.practice-grid .step-index{font-size:13px;display:block;margin-bottom:28px}.practice-grid h3{font-size:30px;font-weight:500;line-height:1.16;letter-spacing:-.045em;margin-bottom:18px}.practice-grid p{font-size:16px}.practice-grid .deliverable{font-size:14px;margin-top:24px;border-top:1px solid #25262025;padding-top:17px}.closing-wrap{background:linear-gradient(180deg,var(--paper),#f1ae86 45%,#f65b35);padding:75px var(--gutter) 65px}.closing-wrap h2{font-size:clamp(48px,7vw,105px);font-weight:500;line-height:1.05;letter-spacing:-.06em;max-width:1100px}.closing-wrap p{font-size:18px;max-width:45ch;margin:28px 0}.closing-wrap .page-cta{margin-bottom:40px}.page-footer{padding:35px var(--gutter) 28px;background:#f65b35}.page-footer-top{display:flex;align-items:start;justify-content:space-between;gap:35px;padding-bottom:30px;border-bottom:1px solid #25262050}.page-footer-top p{font-size:14px;max-width:35ch}.footer-links{display:flex;gap:20px 30px;flex-wrap:wrap;font-size:14px;padding-top:25px}.footer-links a:hover{text-decoration:underline;text-underline-offset:4px}.footer-small{margin-top:24px;font-size:12px;line-height:1.6}
.contact-page .page-hero{padding-bottom:45px}.contact-page .page-hero h1{font-size:clamp(54px,7.8vw,112px)}.contact-page .contact-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(45px,7vw,110px);padding-top:15px;padding-bottom:90px}.contact-aside{padding-top:15px}.contact-aside h2{font-size:clamp(30px,3vw,46px);margin-bottom:25px}.contact-aside>p{font-size:17px}.contact-aside ol{list-style:none;margin:35px 0 0;padding:0}.contact-aside li{border-top:1px solid #25262045;padding:20px 0;display:grid;grid-template-columns:30px 1fr;gap:10px;font-size:16px;line-height:1.6}.contact-aside li>span{font-size:12px;padding-top:4px}.contact-page .lead-form{margin-top:0}.contact-page .form-data-note{font-size:13px}.contact-page .form-submit{min-height:56px}
.legal-page .page-hero{padding-top:40px;padding-bottom:70px}.legal-page .page-hero h1{font-size:clamp(37px,6.5vw,96px);letter-spacing:-.05em;overflow-wrap:anywhere}.legal-page .page-hero .hero-description{font-size:17px}.legal-layout{display:grid;grid-template-columns:250px minmax(0,780px);gap:clamp(40px,7vw,110px);padding-top:10px;padding-bottom:100px}.legal-nav{align-self:start;position:sticky;top:32px;display:grid;gap:14px;font-size:14px;line-height:1.5}.legal-nav a{padding:3px 0}.legal-nav a:hover{text-decoration:underline;text-underline-offset:4px}.legal-content{font-size:17px;line-height:1.7;min-width:0}.legal-content section{margin-bottom:46px;scroll-margin-top:30px}.legal-content h2{font-size:28px;letter-spacing:-.035em;line-height:1.2;margin-bottom:18px}.legal-content p+p{margin-top:17px}.legal-content a{text-decoration:underline;text-underline-offset:4px;overflow-wrap:anywhere}.legal-content ul{padding-left:23px}.legal-content li{margin:9px 0}.legal-facts{margin:0;display:grid;gap:20px}.legal-facts dt{font-size:13px;color:#5c6157}.legal-facts dd{margin:4px 0 0}.draft-notice{padding:20px 24px;border-left:3px solid #a13f27;background:#f5d3bd;margin:0 0 38px;font-size:15px;line-height:1.6}.draft-notice strong{display:block;margin-bottom:5px}.missing-detail{display:block;color:#7c3726}.legal-date{font-size:14px;color:#62675f;margin-top:24px}
.page-reveal{opacity:1;transform:none}.has-page-motion .page-reveal{opacity:0;transform:translateY(22px);transition:opacity .65s ease,transform .65s cubic-bezier(.2,.7,.25,1)}.has-page-motion .page-reveal.is-visible{opacity:1;transform:none}
@media(max-width:1050px){.page-nav{gap:20px}.editorial-grid{gap:40px}.practice-grid{gap:25px}.contact-page .contact-layout{grid-template-columns:.75fr 1.25fr;gap:35px}.legal-layout{grid-template-columns:190px minmax(0,1fr);gap:35px}}
@media(max-width:760px){.page-header{padding:22px var(--gutter)}.wordmark{font-size:32px}.page-menu-toggle{display:block;font-size:14px}.page-nav{display:none;position:absolute;left:var(--gutter);right:var(--gutter);top:83px;padding:24px;background:#f8f5ed;border:1px solid #25262020;border-radius:15px;box-shadow:0 15px 40px #25262015}.page-header.menu-open .page-nav{display:grid;gap:6px}.page-nav>a{padding:13px 0}.page-nav .nav-cta{padding:15px 20px;margin-top:8px}.page-hero{padding-top:40px;padding-bottom:60px}.page-hero h1{font-size:clamp(48px,11.5vw,86px);line-height:1.06;letter-spacing:-.055em}.page-hero .hero-description{font-size:17px;margin-top:27px}.page-section{padding-top:42px;padding-bottom:42px}.editorial-grid,.practice-grid,.contact-page .contact-layout,.legal-layout{grid-template-columns:1fr}.editorial-grid{gap:28px}.editorial-copy{font-size:17px}.practice-grid{gap:32px;margin-top:35px}.practice-grid .step-index{margin-bottom:20px}.practice-grid h3{font-size:28px}.page-photo img{height:330px}.page-photo figcaption{display:block;font-size:12px}.page-photo figcaption span{display:block;margin-top:6px}.closing-wrap{padding-top:65px;padding-bottom:35px}.closing-wrap p{font-size:17px}.page-footer-top{display:grid;gap:25px}.footer-links{gap:18px 24px}.contact-page .contact-layout{gap:40px;padding-top:0}.contact-page .lead-form{grid-row:1}.contact-aside{grid-row:2}.legal-page .page-hero{padding-bottom:45px}.legal-layout{gap:34px}.legal-nav{position:static;display:flex;flex-wrap:wrap;gap:12px 20px;padding-bottom:25px;border-bottom:1px solid #25262040}.legal-content{font-size:16px}.legal-content h2{font-size:25px}.draft-notice{padding:17px 19px;font-size:14px}}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}.has-page-motion .page-reveal{opacity:1;transform:none;transition:none}}
/* The same six destinations on every page, including tablet navigation. */
.page-nav{gap:clamp(16px,2vw,28px)}
.page-nav>a[aria-current=location]{text-decoration:underline;text-underline-offset:6px}
@media(min-width:761px) and (max-width:1100px){.page-header{flex-wrap:wrap;gap:20px}.page-nav{flex:1;justify-content:flex-end;flex-wrap:wrap;gap:12px 20px;font-size:13px}}
@media(max-width:760px){.page-nav{max-height:calc(100svh - 106px);overflow-y:auto;overscroll-behavior:contain}}

/* Shared vector icons: no font glyphs or emoji fallback. */
.icon{display:inline-block;width:1em;height:1em;flex:none;vertical-align:-.12em;overflow:visible;pointer-events:none}
.menu-toggle,.page-menu-toggle{align-items:center;gap:.55em}
.menu-toggle>.icon,.page-menu-toggle .icon{width:1.1em;height:1.1em}
.page-menu-toggle[aria-expanded="true"] .icon-plus{transform:rotate(45deg)}
.signal-arrow .icon{display:block}
.close-dialog{display:grid;place-items:center}
.market-offer-cta [data-cta-label]{font:inherit;letter-spacing:inherit}

/* Adreiz editorial extension: existing Manrope/Instrument Serif, sky, paper and orange. */
.editorial-page .page-nav{gap:clamp(16px,2vw,28px)}
.editorial-crumb{font-size:13px;line-height:1.6;display:flex;gap:12px;flex-wrap:wrap;margin-bottom:38px}
.editorial-crumb a{text-decoration:underline;text-underline-offset:4px}
.editorial-hero-grid{display:grid;grid-template-columns:1.12fr 1fr;gap:6vw;align-items:center}
.editorial-hero h1{font-size:clamp(48px,6.1vw,88px)}
.editorial-hero .hero-description{max-width:40ch}
.editorial-answer{padding:32px;background:#f8f5edcf;border-top:2px solid #f65b35;box-shadow:0 12px 38px #25262008}
.editorial-answer>.eyebrow{margin-bottom:18px;font-size:12px}
.editorial-answer>p:not(.eyebrow){font-size:18px;line-height:1.75}
.editorial-meta{display:block;font-size:12px;line-height:1.7;color:#555d56;margin-top:20px}
.editorial-source{font-size:13px;line-height:1.6;display:inline-flex;gap:8px;align-items:baseline;text-decoration:underline;text-underline-offset:4px;margin-top:18px}
.editorial-source .icon{flex-shrink:0}
.editorial-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:65px;padding-top:25px;border-top:1px solid #25262040}
.editorial-facts strong{display:block;font-size:30px;letter-spacing:-.045em;font-weight:500;margin-top:10px}
.editorial-facts p{font-size:15px;margin-top:7px}
.editorial-layout{display:grid;grid-template-columns:230px minmax(0,760px);justify-content:center;gap:7vw;padding-top:60px;padding-bottom:95px}
.editorial-toc{align-self:start;position:sticky;top:30px;font-size:14px;line-height:1.6}
.editorial-toc ol{list-style:none;padding:0;margin:20px 0}
.editorial-toc li{border-top:1px solid #25262030}
.editorial-toc li a{display:block;padding:14px 0}
.editorial-toc a:hover{text-decoration:underline;text-underline-offset:4px}
.editorial-toc-cta{display:inline-flex;gap:8px;align-items:center;margin-top:15px;font-size:13px;font-weight:650}
.editorial-prose{min-width:0;font-size:18px;line-height:1.8}
.editorial-prose section{scroll-margin-top:30px;margin-bottom:48px}
.editorial-prose h2{font-size:clamp(28px,2.6vw,38px);font-weight:500;line-height:1.18;letter-spacing:-.04em;margin-bottom:23px}
.editorial-prose p+p{margin-top:20px}
.editorial-prose ul{padding-left:24px;margin:25px 0}
.editorial-prose li{padding-left:5px;margin:10px 0}
.editorial-note{background:#dce5dd;border-left:3px solid #54736b;padding:28px;margin:28px 0}
.editorial-note h3{font-size:21px;line-height:1.3;letter-spacing:-.035em;font-weight:600;margin-bottom:13px}
.editorial-note p{font-size:16px;line-height:1.75}
.editorial-table-wrap{max-width:100%;overflow-x:auto;margin:30px 0;overscroll-behavior-x:contain}
.editorial-table-wrap table{width:100%;border-collapse:collapse;text-align:left;font-size:15px;line-height:1.65}
.editorial-table-wrap caption{text-align:left;font-size:14px;font-weight:600;margin-bottom:16px}
.editorial-table-wrap th,.editorial-table-wrap td{padding:17px 16px;border-bottom:1px solid #25262030;vertical-align:top}
.editorial-table-wrap thead th{background:#d9e3e5;font-weight:600}
.editorial-table-wrap tbody th{width:26%;font-weight:600;padding-left:0;min-width:130px}
.editorial-table-hint{display:none}
.editorial-related{margin-top:45px;padding-top:25px;border-top:1px solid #25262040}
.editorial-related>a{display:flex;justify-content:space-between;align-items:center;gap:22px;padding:20px 0;border-bottom:1px solid #25262030;font-size:20px;line-height:1.45;letter-spacing:-.03em}
.editorial-related>a:hover{color:#923719}
.editorial-related .icon{flex-shrink:0}
.editorial-prose .editorial-sources a{display:flex;width:fit-content}
.editorial-service-grid{display:grid;grid-template-columns:1.1fr 1fr;align-items:center;gap:5vw}
.editorial-service-hero h1{font-size:clamp(48px,5.7vw,82px)}
.editorial-service-photo img{display:block;width:100%;height:420px;object-fit:cover;border-radius:3px}
.editorial-service-photo figcaption,.editorial-photo figcaption{font-size:12px;line-height:1.7;margin-top:13px}
.editorial-photo{margin:25px 0}
.editorial-photo img{display:block;width:100%;height:auto;max-height:430px;object-fit:cover;border-radius:3px}
.editorial-post-head h1{font-size:clamp(44px,5.5vw,80px);max-width:1050px}
.editorial-post-head .hero-description{max-width:65ch}
.editorial-post-answer{max-width:880px;margin-top:38px;padding:26px 30px}
.editorial-blog-head{padding-bottom:65px}
.editorial-decisions{display:grid;grid-template-columns:1fr 1.05fr;gap:7vw;padding:65px var(--gutter);background:var(--paper);color:var(--ink)}
.editorial-decisions h2{font-size:clamp(40px,4.8vw,70px);line-height:1.08;letter-spacing:-.055em;font-weight:500;margin:23px 0}
.editorial-decisions>div>p:not(.eyebrow){max-width:33ch;font-size:17px}
.editorial-decisions>div>a{display:block;padding:25px 0;border-top:1px solid #25262040}
.editorial-decisions>div>a:last-child{border-bottom:1px solid #25262040}
.editorial-decisions h3{display:flex;align-items:center;justify-content:space-between;gap:24px;font-size:28px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:12px 0}
.editorial-decisions h3 .icon{flex-shrink:0}
.editorial-decisions a>p{font-size:15px;max-width:45ch}
.editorial-decisions a:hover h3{color:#923719}
.editorial-posts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:55px 40px;padding-top:35px}
.editorial-card{min-width:0}
.editorial-card-copy>.eyebrow{margin-top:25px}
.editorial-card h2{font-size:32px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:16px 0}
.editorial-card-copy>p:not(.eyebrow){font-size:16px;max-width:53ch}
.editorial-read{display:inline-flex;align-items:center;gap:20px;padding:18px 0 7px;border-bottom:1px solid;margin-top:10px;font-size:15px}
.editorial-art{display:grid;grid-template-columns:1fr 1fr;padding:30px;gap:1px;background:#c8dce8;min-height:235px;align-items:stretch}
.editorial-art>div{background:#f8f5ed;padding:25px 20px;display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.editorial-art>div:last-child{background:#344c45;color:#f8f5ed}
.editorial-art strong{font-weight:500;font-size:32px;letter-spacing:-.055em;line-height:1.1;overflow-wrap:anywhere}
.editorial-art small{font-size:11px;letter-spacing:.04em;text-transform:uppercase}
.editorial-art span{font-size:12px;line-height:1.5}
.editorial-art-sichtbarkeit{background:#f0ac89}
.editorial-art-flow{grid-template-columns:repeat(3,minmax(0,1fr));background:#c8dce8;padding:26px 20px}
.editorial-art-flow>div{padding:20px 14px;gap:24px}
.editorial-art-flow strong{font-size:clamp(18px,2.1vw,30px)}
@media(max-width:1100px){.editorial-page .page-nav{gap:17px;font-size:13px}.editorial-layout{grid-template-columns:190px minmax(0,1fr);gap:40px}.editorial-service-grid{grid-template-columns:1fr 1fr}.editorial-service-photo img{height:360px}}
@media(min-width:761px) and (max-width:1000px){.editorial-page .page-header{flex-wrap:wrap;gap:24px}.editorial-page .page-nav{flex:1;justify-content:flex-end;flex-wrap:wrap}.editorial-hero-grid{grid-template-columns:1fr}.editorial-answer{margin-top:15px;max-width:800px}.editorial-service-grid{grid-template-columns:1fr}.editorial-service-photo{max-width:700px}}
@media(max-width:760px){.editorial-page .page-nav{font-size:15px}.editorial-hero-grid,.editorial-facts,.editorial-layout,.editorial-service-grid,.editorial-decisions,.editorial-posts{grid-template-columns:1fr}.editorial-hero h1,.editorial-service-hero h1{font-size:clamp(43px,11vw,72px)}.editorial-crumb{margin-bottom:28px}.editorial-answer{padding:25px 22px}.editorial-answer>p:not(.eyebrow){font-size:16px}.editorial-facts{gap:22px;margin-top:35px}.editorial-facts strong{font-size:27px}.editorial-facts>div{padding-bottom:17px;border-bottom:1px solid #25262025}.editorial-facts>div:last-child{border:0}.editorial-layout{gap:35px;padding-top:20px;padding-bottom:55px}.editorial-toc{position:static}.editorial-toc ol{margin-bottom:0}.editorial-toc-cta{margin-top:20px}.editorial-prose{font-size:17px}.editorial-prose h2{font-size:28px}.editorial-note{padding:22px}.editorial-table-wrap th,.editorial-table-wrap td{padding:13px 12px}.editorial-table-wrap tbody th{min-width:105px}.editorial-table-wrap table:has(th:nth-child(3)){min-width:470px}.editorial-table-hint{display:block;font-size:11px;font-weight:400;margin-top:9px}.editorial-service-photo img{height:300px}.editorial-post-head h1{font-size:42px;line-height:1.1}.editorial-post-head{padding-bottom:45px}.editorial-post-answer{margin-top:26px}.editorial-decisions{gap:28px;padding:45px var(--gutter)}.editorial-decisions h2{font-size:43px}.editorial-decisions h3{font-size:26px}.editorial-posts{gap:40px}.editorial-card h2{font-size:29px}.editorial-art{padding:22px 18px;min-height:225px}.editorial-art>div{padding:22px 14px}.editorial-art strong{font-size:27px}.editorial-art-flow{padding:20px 14px;min-height:205px}.editorial-art-flow>div{padding:17px 10px}.editorial-art-flow strong{font-size:21px}.editorial-art-flow span{font-size:11px}.editorial-related>a{font-size:18px}}
@media(prefers-reduced-motion:reduce){.editorial-page{scroll-behavior:auto}}
/* Keep diagram labels readable within a narrow article card. */
.editorial-art-flow strong{overflow-wrap:normal;hyphens:manual}
@media(max-width:760px){.editorial-art-flow{grid-template-columns:1fr;min-height:0;gap:1px}.editorial-art-flow>div{display:grid;grid-template-columns:22px minmax(0,1fr) 80px;align-items:center;gap:12px;padding:18px 14px}.editorial-art-flow strong{font-size:22px}.editorial-art-flow span{text-align:right}.editorial-art:not(.editorial-art-flow) strong{font-size:24px;overflow-wrap:normal;hyphens:auto}}
@media(max-width:760px){.editorial-art-flow>div{grid-template-columns:22px minmax(0,1fr);gap:7px 12px}.editorial-art-flow span{grid-column:2;text-align:left}}
/* Editorial photographs share the existing paper, sky and typographic palette. */
.editorial-cover{display:block;position:relative;overflow:hidden;background:#d9ddd7;border-radius:3px}
.editorial-cover img{display:block;width:100%;height:auto;aspect-ratio:3/2;object-fit:cover;transition:transform .55s cubic-bezier(.2,.65,.3,1)}
.editorial-cover:hover img{transform:scale(1.025)}
.editorial-cover>span{position:absolute;left:14px;bottom:14px;padding:6px 9px;border-radius:3px;background:#f8f5edeb;color:#34382f;font-size:10px;line-height:1.3}
.editorial-card-featured{grid-column:1/-1;display:grid;grid-template-columns:1.12fr 1fr;gap:4.5vw;align-items:center;padding-bottom:25px;border-bottom:1px solid #25262030}
.editorial-card-featured .editorial-card-copy>.eyebrow{margin-top:0}
.editorial-card-featured h2{font-size:clamp(30px,3.3vw,48px)}
.editorial-lead-photo{margin:38px 0 0;max-width:1200px}
.editorial-lead-photo img{display:block;width:100%;height:auto;max-height:620px;object-fit:cover;border-radius:3px}
.editorial-lead-photo figcaption{font-size:12px;line-height:1.65;max-width:100ch;margin-top:13px;color:#555d56}
@media(max-width:760px){.editorial-card-featured{display:block;padding-bottom:35px}.editorial-card-featured .editorial-card-copy>.eyebrow{margin-top:25px}.editorial-card-featured h2{font-size:29px}.editorial-lead-photo{margin-top:28px}.editorial-lead-photo img{aspect-ratio:3/2;max-height:none}.editorial-cover>span{left:10px;bottom:10px;font-size:9px}.editorial-blog-head{padding-bottom:25px}.editorial-posts{padding-top:15px}}
@media(prefers-reduced-motion:reduce){.editorial-cover img{transition:none}.editorial-cover:hover img{transform:none}}

/* Concrete examples, contained within the existing Adreiz visual system. */
.adlab,.budget-tool,.fit-tool,.copy-workshop{color:#252620;font-family:Manrope,Arial,sans-serif}
.adlab *,.budget-tool *,.fit-tool *,.copy-workshop *{box-sizing:border-box}
.adlab [hidden],.budget-tool [hidden]{display:none!important}
.adlab{margin:54px 0 40px;scroll-margin-top:105px;--lab-line:#29352d25;--lab-muted:#526159;--lab-accent:#d84a28}
.adlab-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-bottom:34px}
.adlab-heading>div{max-width:780px}.adlab-heading .eyebrow{font-size:11px;letter-spacing:.12em;margin-bottom:16px}
.adlab .adlab-heading h2{font-size:clamp(35px,4.5vw,68px);font-weight:500;letter-spacing:-.055em;line-height:1.05;margin:0 0 20px}
.adlab-heading>div>p:last-child{max-width:52ch;font-size:17px;line-height:1.65}
.adlab-case-select{font-size:12px;flex:0 0 190px;line-height:1.8}.adlab-case-select select{display:block;width:100%;margin-top:5px;border:1px solid #27392d60;background:#f7f5ef;border-radius:6px;padding:13px 28px 13px 12px;color:#252620;font:inherit;font-size:14px;min-height:48px;cursor:pointer}
.adlab-tabs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid var(--lab-line);border-radius:10px;overflow:hidden;margin-bottom:0;background:#f9f7f0}
.adlab-tabs:has(>button:nth-child(2):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}
.adlab-tabs button{display:flex;align-items:center;gap:15px;text-align:left;border:0;border-right:1px solid var(--lab-line);padding:22px 18px;background:transparent;color:#35433a;font:inherit;font-size:17px;min-height:84px;cursor:pointer;position:relative;transition:background .2s,color .2s}
.adlab-tabs button:last-child{border-right:0}.adlab-tabs button small{display:block;font-size:10px;letter-spacing:.02em;margin-top:6px;line-height:1.5}.adlab-tabs button[aria-selected=true]{background:#263c32;color:#fff9ee}.adlab-tabs button:hover:not([aria-selected=true]){background:#e0e8dd}
.adlab-tab-index{font-size:10px;opacity:1;align-self:flex-start;padding-top:5px}.adlab-tab-dot{margin-left:auto;flex-shrink:0;width:7px;height:7px;border-radius:50%;background:currentColor;opacity:.25}.adlab-tabs [aria-selected=true] .adlab-tab-dot{background:#ffad80;opacity:1}
.adlab-case-context{display:grid;grid-template-columns:150px 1fr;gap:20px;padding:24px 3px;border-bottom:1px solid var(--lab-line);align-items:start}.adlab-case-context>span{font-size:10px;letter-spacing:.08em;margin-top:4px}.adlab-case-context>p{font-size:14px;line-height:1.65;max-width:76ch;margin:0}
.adlab-stage{display:grid;grid-template-columns:minmax(0,1.17fr) minmax(0,.83fr);gap:clamp(30px,5vw,76px);padding:40px 0;align-items:start}
.adlab-screen{border:1px solid #c1c7bd;background:#fcfcf9;box-shadow:0 20px 45px #29352d0b;border-radius:14px;overflow:hidden;min-width:0;min-height:560px;color:#252620;text-align:left}
.adlab-browser{min-height:64px;padding:18px 24px;border-bottom:1px solid #25262014;display:flex;justify-content:space-between;align-items:center;gap:12px;font-size:18px}.adlab-browser>span:last-child{font-size:11px;color:#697069}.adlab-browser strong{font-size:17px;font-weight:600}.adlab-browser strong span{color:#747c74;margin-left:3px}.adlab-google{font:500 25px Arial,sans-serif;letter-spacing:-1px;color:#4285f4}.adlab-instagram{font:italic 27px Georgia,serif;letter-spacing:-1.4px}.adlab-linkedin{display:flex;gap:7px;align-items:center;font-weight:700}.adlab-linkedin b{background:#0a66c2;color:white;border-radius:3px;font:bold 20px Arial;padding:1px 4px}
.adlab-search{display:flex;gap:14px;align-items:center;margin:32px 25px 21px;border:1px solid #d8ddd7;border-radius:28px;padding:15px 18px;background:white;box-shadow:0 2px 8px #2526200a;font-size:15px;min-height:53px}.adlab-search>span:first-child{font:28px/16px Arial}.adlab-search-filters{display:flex;gap:24px;padding:0 29px 16px;font-size:12px;color:#656f65;border-bottom:1px solid #e5e7e2}.adlab-search-filters b{color:#174b96}
.adlab-search-result{padding:25px 27px 20px}.adlab-advertiser{display:flex;align-items:center;gap:10px;font-size:13px;line-height:1.4}.adlab-advertiser strong{display:block;font-weight:650}.adlab-advertiser small{display:block;font-size:10px;margin-top:3px;color:#5b655c}.adlab-avatar{display:grid;place-items:center;width:34px;height:34px;background:#dde4db;color:#304737;border-radius:50%;font-size:16px;font-weight:600;flex-shrink:0}.adlab-dots{margin-left:auto;font-size:22px}.adlab-search-result .adlab-offer-title{font-size:23px;font-weight:500;color:#194993;line-height:1.3;margin:20px 0 9px;letter-spacing:-.025em}.adlab-search-result>p{font-size:14px;line-height:1.7;max-width:55ch}.adlab-sitelinks{display:flex;flex-wrap:wrap;gap:10px 25px;color:#194993;font-size:14px;margin-top:22px}.adlab-organic{margin:8px 27px 30px;border-top:1px solid #dce1d8;padding-top:28px;display:grid;gap:13px}.adlab-organic span{display:block;height:8px;border-radius:4px;background:#e8eae4;width:85%}.adlab-organic span:first-child{width:38%;height:10px}.adlab-organic span:last-child{width:62%}
.adlab-screen-instagram>.adlab-advertiser,.adlab-screen-linkedin>.adlab-advertiser{padding:16px 22px}.adlab-feed-image{position:relative;margin:0;aspect-ratio:1.8;overflow:hidden}.adlab-feed-image img,.adlab-linkedin-image img{width:100%;height:100%;object-fit:cover;display:block}.adlab-feed-image:after{content:'';position:absolute;inset:35% 0 0;background:linear-gradient(transparent,#0e251add)}.adlab-feed-image figcaption{position:absolute;z-index:1;bottom:24px;left:23px;right:23px;color:white;font-size:clamp(26px,2.6vw,40px);font-weight:500;letter-spacing:-.05em;line-height:1.1;max-width:12ch}.adlab-feed-action{display:flex;justify-content:space-between;padding:13px 23px;background:#dae8eb;font-size:13px;font-weight:600}.adlab-feed-caption{padding:20px 23px 24px;font-size:13px;line-height:1.7}.adlab-feed-caption strong{font-size:13px;margin-right:7px}.adlab-linkedin-copy{font-size:14px;line-height:1.65;padding:0 22px 20px}.adlab-linkedin-image{aspect-ratio:2.2;overflow:hidden;margin:0}.adlab-linkedin-offer{background:#e9eff3;display:flex;align-items:center;gap:20px;padding:20px 23px}.adlab-linkedin-offer strong{font-size:15px;line-height:1.4;font-weight:600}.adlab-linkedin-offer>span{border:1px solid #185c92;color:#185c92;border-radius:24px;padding:10px 15px;white-space:nowrap;font-size:11px}
.adlab-prompt{margin:25px 24px 0 60px;padding:17px 19px;border-radius:18px 18px 3px 18px;background:#edf0e9;font-size:15px;line-height:1.65}.adlab-answer{display:flex;gap:12px;padding:24px}.adlab-answer-mark{font-size:23px;line-height:1.3;color:#315643}.adlab-answer p{font-size:14px;line-height:1.7;margin:0}.adlab-chat-ad{margin:0 24px 26px;padding:18px 0 0;border-top:1px solid #dfe4da}.adlab-sponsored{font-size:10px;display:flex;gap:12px;color:#51604f;margin:0 0 13px!important}.adlab-sponsored span{color:#29362b;font-weight:600}.adlab-chat-ad>div{display:grid;grid-template-columns:105px 1fr;gap:18px}.adlab-chat-ad img{width:105px;height:160px;object-fit:cover;border-radius:8px}.adlab-chat-ad .adlab-offer-title{font-size:23px;font-weight:500;line-height:1.18;letter-spacing:-.04em;margin:0 0 9px}.adlab-chat-ad>div>div>p{font-size:12px;line-height:1.6}.adlab-example-cta{font-size:11px;font-weight:650;display:inline-block;margin-top:14px}
.adlab-lesson{padding-top:8px}.adlab-kicker{display:flex;align-items:center;gap:13px;font-size:11px;letter-spacing:.04em;margin:0 0 18px!important;text-transform:uppercase}.adlab-kicker span{border:1px solid #293d2e60;border-radius:50%;width:30px;height:30px;display:grid;place-items:center;flex-shrink:0}.adlab .adlab-lesson h3{font-size:clamp(28px,3.05vw,44px);line-height:1.15;letter-spacing:-.04em;font-weight:500;margin:0 0 23px}.adlab-lesson>p:not(.adlab-kicker){font-size:15px;line-height:1.75;margin:0}.adlab-lesson dl{margin:25px 0 0}.adlab-lesson dl>div{border-top:1px solid var(--lab-line);padding:18px 0}.adlab-lesson dt{font-size:11px;font-weight:700;margin-bottom:7px;text-transform:uppercase;letter-spacing:.06em}.adlab-lesson dd{font-size:14px;line-height:1.7;margin:0;color:#3f4a40}.adlab-next{margin-top:6px;border-left:2px solid #d85531;padding-left:17px}.adlab-next>span{font-size:10px;letter-spacing:.07em;text-transform:uppercase;font-weight:650}.adlab-next>p{font-size:14px;line-height:1.65;margin-top:6px}
.adlab-takeaway{padding:24px 30px;background:#dce7dc;border:1px solid #273d2420;display:grid;grid-template-columns:150px 1fr;gap:25px;border-radius:5px}.adlab-takeaway>span{font-size:10px;letter-spacing:.08em;line-height:1.6;padding-top:3px;font-weight:650}.adlab-takeaway p{font-size:15px;line-height:1.7;margin:0}
.adlab-playback{display:flex;align-items:center;gap:17px;padding:20px 0;border-bottom:1px solid var(--lab-line);font-size:11px;line-height:1.6}.adlab-progress{width:60px;height:3px;background:#acbca9;overflow:hidden;flex-shrink:0}.adlab-progress i{display:block;background:#37533d;width:100%;height:100%;transform:scaleX(var(--play-progress,0));transform-origin:left}.adlab-play-status{margin-right:auto;min-width:120px;color:#445443}.adlab-playback button{border:0;padding:9px 0;background:transparent;border-bottom:1px solid #40553d45;color:inherit;font:inherit;cursor:pointer;min-height:40px}.adlab-playback button:disabled{opacity:.5;cursor:default}.adlab-disclosure{font-size:11px;line-height:1.7;max-width:100ch;margin-top:21px!important;color:#56614f}.adlab-sources{font-size:12px;line-height:1.7;margin-top:13px}.adlab-sources summary{cursor:pointer;min-height:38px;padding:8px 0;text-decoration:underline;text-underline-offset:4px}.adlab-sources p{font-size:12px;line-height:1.75;margin:10px 0}.adlab-sources a{text-decoration:underline;text-underline-offset:3px}.adlab a:focus-visible,.adlab button:focus-visible,.adlab select:focus-visible{outline:2px solid #a74324;outline-offset:-3px}.adlab-panel:focus-visible{outline:2px solid #a74324;outline-offset:5px}
.adlab.is-enhanced [data-entrance]{opacity:0;transform:translateY(11px);transition:opacity .55s ease,transform .6s cubic-bezier(.2,.7,.2,1)}
.adlab.is-enhanced [data-entrance][data-shown]{opacity:1;transform:none}
.adlab.is-reduced [data-entrance],html.reduced .adlab [data-entrance]{opacity:1!important;transform:none!important;transition:none!important}
.comparison-grid.adlab-host{display:block;padding-top:0;border:0}.comparison-grid.adlab-host .adlab{margin-top:45px}.comparison-grid.adlab-host .adlab-panel{transform:none;opacity:1}
.editorial-experience{padding:0 var(--gutter);max-width:1460px;margin:0 auto 40px}.editorial-experience .adlab{margin-top:0}
.budget-value{overflow-wrap:anywhere}
.reading-routes{padding:0 var(--gutter) 70px;max-width:1600px;margin:auto}.reading-routes>div:first-child{margin-bottom:35px}.reading-routes h2{font-size:clamp(36px,4.5vw,65px);line-height:1.08;letter-spacing:-.045em;font-weight:500;margin-top:19px}.reading-routes>div:last-child{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.reading-routes article{border-top:1px solid #34473455;padding-top:22px}.reading-routes article>span{font-size:10px;letter-spacing:.09em}.reading-routes h3{font-weight:500;font-size:28px;line-height:1.2;letter-spacing:-.04em;margin:16px 0}.reading-routes article p{font-size:15px;line-height:1.75;margin-bottom:20px}.reading-routes a{display:flex;justify-content:space-between;gap:14px;padding:13px 0;border-top:1px solid #34473425;font-size:13px;line-height:1.5}.reading-routes a:hover{text-decoration:underline;text-underline-offset:4px}.reading-routes a .icon{flex-shrink:0}
.editorial-prose .adlab-stage{grid-template-columns:1fr}.editorial-prose .adlab-heading{align-items:start}.editorial-prose .adlab-tabs button{font-size:15px}.editorial-prose .adlab-lesson h3{font-size:30px}.editorial-prose .adlab-takeaway{grid-template-columns:1fr;gap:8px}.editorial-prose .adlab-screen{max-width:580px;width:100%;margin:auto}.editorial-prose .adlab-heading h2{font-size:38px}
.budget-tool,.fit-tool,.copy-workshop{padding:32px;background:#e1e9df;border-top:2px solid #557254;margin:30px 0}.tool-intro .eyebrow,.copy-workshop>.eyebrow,.fit-tool>.eyebrow{font-size:11px;margin-bottom:14px}.budget-tool h3,.fit-tool h3,.copy-workshop h3{font-size:29px;line-height:1.2;letter-spacing:-.04em;font-weight:500;margin:0 0 16px}.tool-intro>p:last-child,.fit-tool>p{font-size:15px;line-height:1.75}.budget-grid{display:grid;grid-template-columns:1fr;gap:30px;margin-top:26px}.budget-inputs{display:grid;grid-template-columns:1fr 1fr;gap:24px}.budget-inputs label{font-size:13px;line-height:1.6;font-weight:600;display:block}.budget-inputs label>span{font-weight:400;color:#586653}.budget-inputs input{width:100%;min-height:50px;padding:12px;margin:9px 0;background:#fcfbf5;border:1px solid #7e9379;border-radius:4px;color:#252620;font:500 21px Manrope,sans-serif}.budget-inputs small{display:block;font-size:11px;font-weight:400;line-height:1.65}.budget-result{padding:27px;background:#263c32;color:#fff9ef}.budget-result>.eyebrow{font-size:10px;line-height:1.8}.budget-value{display:block;font-size:clamp(44px,6vw,75px);letter-spacing:-.065em;line-height:1.2;margin-top:14px}.budget-unit{font-size:13px;opacity:.85}.budget-equation{padding:18px 0 0;margin:20px 0 0!important;border-top:1px solid #fff5;font-size:14px;line-height:1.8;font-variant-numeric:tabular-nums}.budget-interpretation{font-size:13px;line-height:1.7;margin-top:13px!important}.tool-footnote{font-size:12px!important;line-height:1.7;margin-top:24px!important;max-width:80ch;color:#42513e}.budget-inputs input:focus-visible{outline:2px solid #c7512d;outline-offset:3px}
.fit-checks{display:grid;margin-top:22px}.fit-checks label{border-top:1px solid #50664b40;padding:18px 0;display:flex;align-items:start;gap:13px;font-size:15px;line-height:1.65;cursor:pointer}.fit-checks input{accent-color:#2d573c;width:20px;height:20px;margin-top:3px;flex-shrink:0}.fit-result{padding:23px;background:#f8f6ed;border-left:3px solid #cf5430;margin-top:20px}.fit-result strong{font-size:21px;line-height:1.4;font-weight:550;display:block}.fit-result p{font-size:14px;line-height:1.75;margin-top:10px}
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